Hyundai

I co-developed Hyundai’s new visual identity on a global scale, including its subbrands Hyundai Ioniq and Hyundai N Brand. From redesigning the logo and defining a new color and typographic system, to creating guidelines and full brand applications, the scope of the project was extensive.
I contributed to every touchpoint — print materials, catalogs, merchandising, social media, and trade fair design — ensuring a consistent and recognizable identity.