Politura

As Art Director and Brand Designer, I developed Politura’s brand identity from the ground up. Starting with the concept and logo, I built a visual system with its own color palette, typography, and tone.
I oversaw and designed every brand touchpoint: catalogs, product labels, trade fair materials, digital campaigns, and a responsive website.
The result was a cohesive identity that expresses Politura’s design values across print, digital, and spatial communication.